July 23, 2026
For years, the honest version of a Saturday at The Street was that you drove in, went to one store, and drove out. That version is gone. Between January and July of 2026, the property has added a run of first-in-Massachusetts storefronts and a free morning-to-evening event calendar that runs from June through mid-September. If you live in Chestnut Hill, the practical change is that a full weekend day can now happen inside the property, and much of it costs nothing.
The thesis worth holding: The Street has quietly stopped operating like a shopping center and started operating like a town green with retail attached. The 2026 openings are the evidence.
Three of the brands opening or opened at The Street this year are debuting their entire Massachusetts footprint here. That is a specific pattern, not marketing filler, and it tells you something about how the property is being curated.
| Brand | Suite | Timing | Note |
|---|---|---|---|
| Boll & Branch | 55 Boylston St., Suite 33-40 | Early 2026 | First MA location |
| LoveShackFancy | 27 Boylston St., Suite 27-260 | Spring 2026 | First MA location |
| The RealReal | 27 Boylston St., Suite 27-210 | Late 2026 | First MA location |
| Birkenstock | 27 Boylston St. | January 2026 | 15th US-owned store |
| Madras Dosa Co. | 55 Boylston St. | March 2, 2026 | Third MA location |
| Mejuri | 27 Boylston St. | August 2025 | New 3.0 store design, 1,326 sq ft |
A resale consignment shop, a bedding brand, and a ruffle-forward fashion label all choosing Chestnut Hill for their state debut is not a coincidence. It is a bet on the density of the surrounding zip codes. The RealReal in particular changes the arithmetic of what The Street does for a household: consignment lets you offload a closet locally instead of shipping boxes, and that turns a shopping trip into a two-way transaction.
Walking the property this month, the newer tenants sit in a few clusters. The 27 Boylston block has become the fashion and jewelry corridor with Birkenstock, Mejuri, Onyx Boutique, and soon LoveShackFancy and The RealReal side by side. Mejuri's Chestnut Hill store is the first cut of the brand's new 3.0 design, with a redesigned Ring Bar and a full-service piercing studio in a 1,326-square-foot space.
Across the property, other 2026 arrivals include:
That last point matters. A shopping center that adds a medical office and a sauna studio in the same year is not chasing foot traffic; it is chasing the calendar of a resident's week.
The event that most residents underuse is the free Summertime at the Street series, which runs June through mid-September, generally between 10 a.m. and noon at 33 Boylston St. Everything below is free and open to the public unless marked otherwise.
The remaining July and August calendar on The Green includes:
The programming choice reveals the strategy. Instead of one anchor event with a giant crowd, the property is running short, low-friction sessions on repeating weekdays. That is designed for a parent, a dog owner, or a grandparent who lives within a ten-minute drive and wants a reason to be out of the house for ninety minutes.
The dining side is where Chestnut Hill residents have historically had a legitimate complaint. Options were reliable, but not deep. That is shifting.
Bianca Woodfire Kitchen & Bar anchors the culinary end of the property. It comes from Tim and Nancy Cushman, the husband-and-wife team behind o ya and Hojoko, and Tim is a James Beard Award winner. A wood-grill and wood-fire pizza restaurant from that team is not typical suburban shopping-center dining, and the 30-seat bar makes it a workable Tuesday-night option, not just a special occasion.
Add Madras Dosa Co. at the casual end, Capital Grille at the steakhouse end, and the first Massachusetts Shake Shack for the family default, and the property now covers most price points without needing to leave. Pink Carrot's debut kids' menu quietly solves the "we need to eat before the movie" problem that has aged parents out of dining plans for years.
The Street's own events page shows how the tenants are stacking calendar programming on top of this: Bianca ran a June partnership with BAGLY to support LGBTQ+ youth across Massachusetts, Hummingbird Books is running a Summer Reading Challenge through August, and Bluemercury hosted a Summer Shopping Party. These are not sales. They are reasons to be there.
To make the thesis concrete, here is what a full day on the property can now look like without any of it being invented:
9:30 a.m. Coffee and pastries at Pink Carrot with kids. 10:00 a.m. PlayDance Pop-Up on The Green (July 20 or September 7). 11:30 a.m. Walk to Hummingbird Books, the woman-owned local bookstore with a giant storybook treehouse, for a browse and a stamp on the Summer Reading Challenge. 12:30 p.m. Dosas at Madras Dosa Co. or a burger at Shake Shack. 2:00 p.m. Winston Flowers for a seasonal arrangement, Mejuri for a piercing appointment, Boll & Branch for sheets. 5:30 p.m. Yappy Hour on The Green with the dog (July 19 or August 23). 7:30 p.m. Dinner at Bianca or Capital Grille.
A resident who has lived here for a decade would not have been able to string that day together in 2022. That is the change.
If you live in Chestnut Hill, the practical takeaway is calendar-driven. Put the July 19 and August 23 Yappy Hours on the fridge if you have a dog. Put July 20, August 3, and September 7 down if you have a preschooler. Note that SWTHZ and Brilliant Earth open in September, which will change what a fall Saturday on the property looks like again.
If you are thinking about the longer arc, the tenant mix at The Street is one of the clearer real-time signals of where Chestnut Hill sits in the regional retail hierarchy. First-in-state openings from Boll & Branch, LoveShackFancy, and The RealReal do not happen in neighborhoods that landlords consider soft.
For homeowners in Chestnut Hill who are weighing a move, a sale, or simply want a current read on how the neighborhood is being valued from the outside in, Joan Solomont offers a complimentary market consultation grounded in more than three decades in this community. Request one when the timing is right for your household.
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